Your brand should
work as hard
as you do.

We help service businesses build brands that attract the right clients and social media that converts — without the guesswork.

Your brand should
work as hard
as you do.

We help service businesses build brands that attract the right clients and social media that converts — without the guesswork.

About us

We'reCarmenandMaryke,theteambehindCatalystInnovation.Weworkwithservice-basedbusinessesthatarereadytostoplookinglikeeveryoneelseintheirspaceandstartbeingtheobviouschoicefortheiridealclient.

We'reCarmenandMaryke,theteambehindCatalystInnovation.Weworkwithservice-basedbusinessesthatarereadytostoplookinglikeeveryoneelseintheirspaceandstartbeingtheobviouschoicefortheiridealclient.

We'reCarmenandMaryke,theteambehindCatalystInnovation.Weworkwithservice-basedbusinessesthatarereadytostoplookinglikeeveryoneelseintheirspaceandstartbeingtheobviouschoicefortheiridealclient.

“Carmen and Maryke don't just deliver work — they deliver thinking. The brand identity they built for us has completely changed how we're perceived in the market."

woman in black long sleeve shirt sitting on white couch

Phillip Coetser

Senior Partner @ FVLN

Benefits

Wedon'tjustmakethingslookgood.Webuildthethinkingbehindhowyourbusinessshowsup,whatitsays,andwhytherightpeoplerespond.

Wedon'tjustmakethingslookgood.Webuildthethinkingbehindhowyourbusinessshowsup,whatitsays,andwhytherightpeoplerespond.

Wedon'tjustmakethingslookgood.Webuildthethinkingbehindhowyourbusinessshowsup,whatitsays,andwhytherightpeoplerespond.

Our clients come to us because they want strategy behind the execution. Brand identity that holds up. Social media that actually converts. And a team that treats their business like it matters.

Strategy-led work

Clear packages for different stages of growth.

Starting from

$1,500

Start simple

Expand as you go

Results-focused

You always know where your project stands. No chasing, no radio silence.

TRELLO

1m ago

[...] Requested design change

Global reach

Serving businesses across the US, UK, Australia, South Africa & the UAE.

Continents

5

brown and black globe on white table (Background Removed)

Thebestresultsdon’tcomefromguesswork.Theycomefromaprovenprocess.

Thebestresultsdon’tcomefromguesswork.Theycomefromaprovenprocess.

Work

Case Studies

Selected work — brands built to perform.

Every project starts with a problem to solve. Here's what it looks like when strategy meets execution.

Work

Case Studies

Selected work — brands built to perform.

Every project starts with a problem to solve. Here's what it looks like when strategy meets execution.

Methodology

The best results don't
come from guesswork.

They come from a
proven process.

We start with strategy before we touch a single visual or platform. Every decision is grounded in research, your business goals, and your ideal client. Then we execute with precision and keep you informed every step of the way

Services

Strategyfirst.Designthatperforms.

Strategyfirst.Designthatperforms.

Strategyfirst.Designthatperforms.

From brand strategy and identity to websites and conversion-focused design, we help ambitious businesses show up clearly and grow with intention. We don’t just make things look good.

We think through the positioning, the messaging, and the user journey so every touchpoint works harder.

Expertises:

Brand Strategy & Positioning

Brand Identity Design

Website Design & Development

Campaign & Launch Strategy

Social Media Marketing

Content & Conversion Strategy

Paid Media & Ad Campaigns

Fields:

Professional Services

Healthcare & Wellness

Fashion & Lifestyle

Sports & Fitness

E-commerce

Tech & Startups

Luxury & Premium Brands

Who we work with:

Service-Based Brands

Consultancies

Clinics & Healthcare Practices

Coaches & Experts

Product-Led Startups

Founders

Testimonials

Ourworkspeaksloudestthroughtheresultsitcreates.Buthere’swhatourclientssayabouttheexperience.

Ourworkspeaksloudestthroughtheresultsitcreates.Buthere’swhatourclientssayabouttheexperience.

Ourworkspeaksloudestthroughtheresultsitcreates.Buthere’swhatourclientssayabouttheexperience.

4.92/5

Average rating from our clients

man in gray polo shirt smiling

Trusted by 20+ teams

4.92/5

Average rating from our clients

man in gray polo shirt smiling

Trusted by 20+ teams

01 / 04

"I couldn't be happier with Carmen and Maryke! I'm fully booked, I have a growing community and a beautiful feed that looks like me. I'm thrilled to have found them!"

woman wearing black long-sleeved top

Jacinta Sweet

Founder at Naild

01 / 04

"I couldn't be happier with Carmen and Maryke! I'm fully booked, I have a growing community and a beautiful feed that looks like me. I'm thrilled to have found them!"

woman wearing black long-sleeved top

Jacinta Sweet

Founder at Naild

01 / 04

"I couldn't be happier with Carmen and Maryke! I'm fully booked, I have a growing community and a beautiful feed that looks like me. I'm thrilled to have found them!"

woman wearing black long-sleeved top

Jacinta Sweet

Founder at Naild

0%

engagement growth in 30 days

0%

engagement growth in 30 days

0k+

raised for a med-tech startup via Wefunder

0k+

raised for a med-tech startup via Wefunder

0+

reels produced for a single pre-launch campaign

0+

reels produced for a single pre-launch campaign

Pricing

Pricing

Plans that fit your stage

No vague quotes. No surprises. Clear pricing designed to match where you are and where you’re going.

Social Media

Need consistent, converting content? We'll make it happen.

Monthly content strategy

Caption writing + scheduling

Reels concepts + direction

Monthly performance report

Brand Identity

Ready to look the part? We'll build the brand.

Brand strategy + positioning

Logo + visual identity system

Brand guidelines

Launch support

A La Carte

Got bigger goals?
We’ll build them.

Social Media

Need consistent, converting content? We'll make it happen.

Monthly content strategy

Caption writing + scheduling

Reels concepts + direction

Monthly performance report

Brand Identity

Ready to look the part? We'll build the brand.

Brand strategy + positioning

Logo + visual identity system

Brand guidelines

Launch support

A La Carte

Got bigger goals?
We’ll build them.

FAQ

Beforeyoustart,herearesomeofthethingsmostclientswanttoknow.

Beforeyoustart,herearesomeofthethingsmostclientswanttoknow.

Beforeyoustart,herearesomeofthethingsmostclientswanttoknow.

Not finding what you need?

Reach out anytime. We're happy to answer any questions before you commit to working together.

Maryke Fischer

Co-Founder & Business Strategist

What services do you offer?

We specialise in brand identity design, social media strategy and management, paid media campaigns, and content creation. We also work on campaign strategy, investor materials, and launch campaigns for businesses at critical growth stages.

Who do you typically work with?

Service-based businesses across the US, UK, and Australia -- from professional services firms and healthcare practices to startups and lifestyle brands. If you need your brand or social media to work harder, we're probably a good fit.

Do I need a brand before we start social media?

Not necessarily -- but it helps. If your brand isn't in a good place we'll usually recommend sorting that first. A strong social media strategy built on a weak brand is a short term fix. We can handle both if needed.

How do you handle clients across different time zones?

We work with clients across multiple time zones every day. We use async communication as our default and schedule calls at times that work for both sides. Most clients find it works seamlessly.

What does your process look like?

Every engagement starts with a strategy session. We get clear on your business, your goals, and your ideal client before we touch a single visual or platform. Then we scope, execute, and keep you informed throughout.

How do payments work?

Project work is 50% upfront, 50% on completion. Retainers are billed monthly. We invoice in USD and accept international payments.

Insights

Ourblogsharesinsightsonbranding,digitaldesign,andwebsitesthatperform.

Ourblogsharesinsightsonbranding,digitaldesign,andwebsitesthatperform.

From practical advice on building a better online presence to honest takes on branding mistakes we see too often.

Contact

Ifyourbrandfeelsoutdated,yoursocialmediaisn'tpullingitsweight,oryou'resimplyreadytoshowuplikethebusinessyou'vebuilt--Catalystishere.

Ifyourbrandfeelsoutdated,yoursocialmediaisn'tpullingitsweight,oryou'resimplyreadytoshowuplikethebusinessyou'vebuilt--Catalystishere.

Reach out today and you'll get a clear plan, honest advice, and a team that treats your business like it matters. Whether you prefer a quick call or a simple email, getting started is easy.

Contact

Ifyourbrandfeelsoutdated,yoursocialmediaisn'tpullingitsweight,oryou'resimplyreadytoshowuplikethebusinessyou'vebuilt--Catalystishere.

Reach out today and you'll get a clear plan, honest advice, and a team that treats your business like it matters. Whether you prefer a quick call or a simple email, getting started is easy.

© 2025 Catalyst Innovation. All rights reserved.

© 2025 Catalyst Innovation. All rights reserved.

© 2025 Catalyst Innovation. All rights reserved.