Client
Duration
Jun 25, 2025
A premium padel racket brand with a sporting edge
Launching a premium padel racket company based in the UK with a sharp identity and digital presence that positions them as the go-to brand in the UK.
Content Strategy + Reels + Paid Media
12K Padel came to us pre-launch with no raw footage and a product that needed to make an impact fast. We built their entire content system from concept to execution using AI-generated visuals -- and launched a campaign that sold out their rackets before they officially opened.
Working without raw footage, we developed 50+ reel concepts and produced AI-generated content that matched the energy and premium positioning of the brand. The pre-launch campaign created genuine market demand -- rackets sold out. The Meta ad campaigns performed so well that 12K Padel is now expanding into the US and Asia markets. What started as a content brief became a full launch strategy that delivered real commercial results.
The Challenge
No footage. No launch history. Just a product, a brand, and a deadline.
Most content agencies would have stalled without raw footage to work from. We didn't. Using AI-generated visuals and a clear content strategy, we built a pre-launch presence that felt premium, credible, and exciting. The reels drove awareness, the ads drove conversions, and the combination drove a sell-out. It proved that the right strategy matters more than the size of your production budget.
The Outcome
Sold-out pre-launch. Expanding to the US and Asia.
12K Padel went from pre-launch to sold out on the strength of content and paid media alone. The success of the campaign has directly informed their international expansion strategy -- with the US and Asia markets now in their sights. The content system we built is scaling with them.
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